A decade of brands. Across categories.

The challenge

echo3D had a powerful technical product — a cloud platform for 3D and AR content — but their brand voice wasn't translating their technical capability into content their target audience (engineers, product leaders, enterprise buyers) actually wanted to engage with.

They needed someone who could speak to developers without sounding like marketing, while still building broad enterprise credibility on LinkedIn and across their content.

The work

Over two years, we led brand voice and the LinkedIn content engine — translating deep technical capability into content that resonated. Developer-credible thought leadership, product storytelling, and a steady cadence that built the brand's authority in the AR/3D space.

The work was about respect for the audience: engineers can smell marketing-speak from a mile away. Everything we produced had to earn their attention first.

The challenge

The Smilist operates a network of 100+ dental practices across the East Coast. Each office has its own doctors, patients, and personality — but the parent brand needs to feel consistent and recognizable everywhere.

The hardest part of multi-location healthcare marketing: how do you scale one brand voice across a hundred different practices without making any single one feel like a corporate clone?

The work

We designed and ran the brand voice and social system across the entire network for five years — building campaign systems, doctor spotlight templates, and content guidelines that gave individual practices room to show real personality while staying unmistakably Smilist.

The system had to be repeatable, scalable, and respectful of the people on the ground at each office. That's what made it work for half a decade.

The context

Bond Vet built one of the strongest brand presences in urban veterinary care — premium aesthetic, sharp social voice, and a community that genuinely shows up. During my time contributing to their social program, I worked alongside their team on Instagram content that supported and extended that brand world.

The work was about consistency and craft — slotting into a brand voice that already worked, and adding to it without disruption.

The work

Six months of social media contribution focused on Instagram content — supporting an aesthetic and voice that helped position Bond Vet as one of the most recognizable consumer pet brands in NYC. The account has since grown to 47K+ followers (a number that reflects long-term brand-building beyond any single contributor's tenure).

The challenge

I Love Poke is an international poke restaurant group with multiple locations across Europe. They needed a full website redesign — one that captured the food's energy, made ordering simple, and gave their team a content system they could actually maintain.

Hospitality websites have to do two jobs well: look beautiful, and not get in the way of a hungry person ordering food.

The work

Full website redesign and ongoing brand work — building a digital experience that matched the food's appeal, a menu and ordering UX that didn't get in the way, and a visual system the team could keep running long after launch.

Multi-year partnership across brand refresh, website, and the visual system that ties all their locations together.

The work

End-to-end brand and digital build for a modern veterinary practice — from the brand system and website to the service pages, persona-driven landing pages, and the core "Direct Care, Clear Costs" positioning.

This one's personal — Quill is the dog whose vet experiences inspired the practice. The brand had to feel like that origin story: warm, modern, care-first, and refreshingly clear about what care actually costs.

What we built

The complete brand system — colors, typography, voice. A full website with service pages, persona-driven landing pages for different pet owner types, FAQ content, and a clear "How Care Works" explanation. Everything designed to make a complicated, often-anxious experience feel approachable.

The site is live at quillsdc.com.