A decade of brands. Across categories.

The challenge

echo3D had a powerful technical product — a cloud platform for 3D and AR content — but the platform had only attracted a few thousand users over four years of operation. Their brand voice wasn't translating technical capability into content that resonated with engineers, product leaders, and enterprise buyers.

They needed a marketing engine that could grow user adoption rapidly while building enterprise credibility for high-value B2B deals.

The work

Over four years, I led the integrated marketing program — SEO, social media, paid advertising, brand voice, and the LinkedIn content engine — driving the strategy that grew the platform from a few thousand users to over 100,000 users in 16 months.

I also designed the complete B2B marketing strategy that opened the enterprise pipeline, leading to closed deals with Chevron, Energizer, and BMW, and built strategic partnerships with Sony, Google Cloud, and Amazon AWS.

The work was about respect for the audience: engineers can smell marketing-speak from a mile away. Everything we produced had to earn their attention first — and convert technical interest into commercial outcomes.

The challenge

When I started with The Smilist, the network had just 4 offices and was looking to scale. Multi-location healthcare marketing is hard for one reason: how do you grow rapidly while keeping the brand voice consistent and recognizable as each new practice comes online?

They needed a marketing strategy that could power aggressive expansion without losing what made the brand work.

The work

I built and ran the marketing strategy that took The Smilist from 4 offices to over 40 offices — designing the brand voice, social system, and campaign architecture that scaled with each new practice. The network has since continued to grow to 100+ offices using the same playbook.

I also led the partnership with Invisalign, designing and running one of the organization's most successful campaigns of all time — generating hundreds of thousands of dollars in revenue from a single program.

The system had to be repeatable, scalable, and respectful of the people on the ground at each office. That's what made it work for half a decade.

The context

Bond Vet's biggest growth constraint wasn't customers — it was clinical talent. As they expanded across NYC, recruiting top veterinarians and clinical staff became the most important marketing job in the business. Consumer brand was already strong; the missing piece was a recruitment marketing engine.

Veterinarians are a uniquely hard audience to win: small, professionally networked, with strong employer expectations. Generic recruiting content doesn't move them.

The work

I owned event marketing, industry conferences, and social media content for veterinary professionals — building a recruitment marketing program designed to win clinical talent at scale.

The strategy was simple: show vets, by vets, why Bond Vet is the best place in NYC to practice medicine. That meant content about benefits, culture, clinical autonomy, and growth — not generic "we're hiring" posts. I led the program at industry conferences and built the professional-facing social channels that drew talent into the pipeline.

This is where the work gets interesting for any company trying to recruit specialists: marketing doesn't stop at the customer. The same brand-building rigor applied to talent pipelines compounds the same way.

The challenge

I Love Poke is one of Europe's largest poke restaurant groups — over 150 locations across Italy and Portugal, and currently the 7th largest restaurant company in Italy. As they expanded, they needed marketing infrastructure that could scale with their footprint: brand, web, app, paid media, and social all working as one system.

Hospitality marketing at this scale isn't about a single campaign. It's about building systems that work across hundreds of locations, multiple countries, and ongoing product launches.

The work

I've worked with I Love Poke as a marketing consultant since 2017 — an 8-year ongoing relationship covering the full marketing stack:

• Website redesign — original launch and current rebuild in progress
• App UI consulting — design direction for their new customer-facing app
• Paid media consulting — channel strategy and campaign architecture
• Social media consulting — content systems across markets

Currently, we're working on a complete website redesign paired with the launch of their new app — a full digital refresh as the brand enters its next growth phase.

The work

I serve as Marketing & Operations Director at Quill's, building the go-to-market strategy and operational foundation for a brand-new veterinary management software platform — what we believe will be one of the most significant changes the vet industry has seen in decades.

This is end-to-end work: brand, web, marketing strategy, and the operational infrastructure that supports a tech launch — all under one roof.

What we're building

An AI-powered insurance claims platform that automates the entire claim workflow alongside veterinary admin tasks. The vision: pet insurance that works like human insurance.

• Pet parents just pay their deductible or copay — no claim forms
• Clinics get paid by insurers immediately, not weeks later
• Insurers approve claims in real time using AI

The marketing job is positioning this as the new standard for vet billing — speaking to three audiences at once (pet parents, clinics, insurers) without diluting the value prop for any of them. The site is live at quillsdc.com.